Copywriting

 

 

Client: InterContinental Hotels Group

Role: Copywriting and art direction

 

I was tasked with creating a sales pamphlet for IHG's booth at the Global Business Travel Association (GBTA) Annual Conference, the biggest such conference in the Western Hemisphere. Through collaboration with a designer, we created a 16-page printed book showcasing the company's finest hotels for every occasion to travel. IHG was happy with the result, having successfully accomplished targeted objectives while adhering to brand standards.