Copywriting | Creative | Social Strategy

Copywriting

Writing is about more than words on a page. Your company should write in a style and a voice that speaks to your customers.

CREATIVE

Multimedia is an integral component of your brand message. We believe what we see.

Social

Share your brand with those who will advocate for you. Harness the power of your supporters.

Copywriting

 

 

Client: InterContinental Hotels Group

Role: Copywriting and art direction

 

I was tasked with creating a sales pamphlet for IHG's booth at the Global Business Travel Association (GBTA) Annual Conference, the biggest such conference in the Western Hemisphere. Through collaboration with a designer, we created a 16-page printed book showcasing the company's finest hotels for every occasion to travel. IHG was happy with the result, having successfully accomplished targeted objectives while adhering to brand standards.

Digital Multimedia

Client: Dirty South Soccer

Role: Five Stripe Final Producer/Host

I concepted and produce a show for Atlanta United fans that approaches them from a journalists' perspective with an entertaining twist. We go live from the Mercedes-Benz Stadium press box after home games and bring fans a unique type of coverage of the team. We record these conversations, broadcast on Facebook Live, and publish them as audio podcasts on iTunes, GooglePlay, and other podcast platforms. I host the show with a talented and better looking colleague!


 

Client: Nest Egg Communications

Role: Video production, Script creation, Storyboarding

Nest Egg Communications is startup (est. 2015) communications consulting company focusing on a niche target market of companies with Employee Stock Option Plans (ESOPs). They needed engaging content on their website that served as an elevator speech for what the company was and who it could serve. I procured or created all graphics used in the video. Additionally, I worked with the company president to help implement the tone and voice of the company, which is to present information in a pointed and concise way. 


Client: Dirty South Soccer

Role: Video editor

This was a fun piece of social content for Dirty South Soccer's Facebook page ahead of Atlanta United's match against regional rivals Orlando City. This footage is property of Atlanta United FC.

Social Strategy

Client: Dirty South Soccer

Role: Managing Editor

I use google analytics to help determine the ideal times to post new blogs and re-share content to attract the largest possible audience. I manage a team of site contributors and hear their pitches to assign stories and keep content flowing.


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Client: Nest Egg Communications

Role: Manager of social accounts and email content marketing

I write content for Nest Egg's blog and package content strategically in monthly Mailchimp email campaigns. I design and distribute these campaigns around key ESOP company events, such as annual conferences, recognition months, etc.

Additionally, I direct strategy and managed Nest Egg's other social media accounts such as Twitter and LinkedIn.